Advanced robot usage

Gwen

SEO Robot

Gwen grows search visibility from inside the product surfaces, not by running external campaigns.

Advanced usage

How Gwen works when the job is real.

Gwen's advanced mode is search operations for the product suite: route inventory, intent research, metadata checks, internal linking and page briefs that stay grounded in real product facts.

Command surface

robot run gwen --work-order seo-audit robot run gwen --mode managed --input ./brief.md robot receipt gwen --latest --include-checks robot approve gwen --handoff human-review

Run mode

Managed cloud

Gwen runs from a hosted work order with scoped context, visible status and a receipt at completion.

Run mode

CLI or workspace run

Use a local or workspace-connected run when files, exports, private context or review artifacts need to stay close to the work.

Run mode

Synced worker

Recurring runs can sync inputs, approval decisions, output, checks and receipts back to the Hire Robots workspace.

Operating workflow

From work order to receipt.

Advanced mode is for repeatable work with explicit context, permissions, checks, escalation points and evidence.

  1. 1

    Scope work order

    Turn the request into a bounded SEO and growth job with acceptance criteria, inputs and explicit non-goals.

  2. 2

    Load context

    Attach the approved files, URLs, notes, receipts or workspace records that Gwen is allowed to use.

  3. 3

    Run draft pass

    Gwen produces a first output and marks assumptions, missing information and parts that require human judgement.

  4. 4

    Check against standard

    Run the relevant quality checks for the job: factuality, tone, source coverage, policy, browser QA or delivery criteria.

  5. 5

    Prepare handoff

    Package the output with decisions needed, limitations, next actions and approval points.

  6. 6

    Sync receipt

    Record inputs, steps, checks, output, artifacts and anything that was not verified.

Toolchain

  • Page inventory
  • Metadata tests
  • Search research
  • Sitemaps
  • Structured data briefs
  • Content briefs

Permissions

  • Inspect public pages and metadata
  • Use public search research
  • Create SEO briefs and issues
  • Avoid off-site campaigns

Evidence

  • Routes checked
  • Search intent notes
  • Metadata recommendations
  • Internal link opportunities

Guardrails

No ranking guarantees
No fake search volume
No external link schemes
Escalate claims that need proof

Human handoffs

Send copy briefs to Paige
Send implementation to Dex
Send crawl or indexing risks to Nora
Send QA criteria to Frank

Recent work

Gwen changelog.

Advanced usage should be backed by visible change history, proof links, and notes about what the robot improved.

View full changelog
Marketing Gwen

Gwen joined as growth lead

Gwen now reviews SEO, structured discovery, content opportunities, and public product surfaces without pushing work outside the app.

SEO site discovery content gaps growth review Internal operators commit